How the matching works.
Every client conversation starts the same way: tell me about your project. What are you raising? What's the minimum investment? What kind of investor have you had success with before?
From there, I identify which files fit. Not just by category — but by cross-sell history. Some of my best-performing placements are investors from adjacent categories: a private placement investor who also has a history with oil and gas, or a stock market investor who has moved into alternative investments.
That cross-category matching is what most lead companies don't do. It's one of the reasons clients tell me they actually prefer my leads to lists from their own category.